PROJECT DESCRIPTION

Ortolana is a company that operates in the fruit and vegetable sector. Using its forty years of experience, it can guarantee the highest levels of quality from harvesting to shipping and reaches all the major markets in Northern Europe on a daily basis. The programme provides for 4 types of intervention: Participation in trade fairs and exhibitions; arrival of foreign operators at the beneficiary’s headquarters in Campania; internet and social network communication actions, and creation of a specific brand for the foreign market.

GOALS

The internationalisation programme aims to strengthen the position and reputation of the company, famous for its top-level distribution service, able to provide fresh products every day in every part of Europe: hence the slogan “Every Day Italy”. By highlighting this innovative aspect, the aim is thus to consolidate the image of “Ortolana” as a quality food company with a strong export orientation. The company aims to consolidate its image and presence on European markets and to acquire new customers.

RESULTS

The internationalisation programme aims to consolidate Ortolana’s reputation and presence on European markets. The company boasts decades of experience in the sector and an extraordinary propensity to export: 100% of the company’s turnover comes from sales abroad. In particular, it aims to increase this share by 30%. The target market is represented by the entire Schengen area, with a preference for Germany, a country that historically responds best to Ortolana’s products.